ARC Innovator – New Initiative Lead – Social Enterprise Launch
Website Emma's Torch
New Restaurant Launch
ARC Innovator Title:
New Initiative Lead
Who is the nonprofit partner?
Emma’s Torch is a non profit social enterprise that provides culinary training and job placement services to refugees and survivors of human trafficking. We run a restaurant in Red Hook where our students both learn and prepare for their careers.
Emma’s Torch is a new non profit in Brooklyn, that was founded in 2016. Kerry Brodie began working on their project while working in Human Rights Advocacy in Washington D.C. An avid cook, Brodie began laying the foundation for a program that could support and train refugees, and bridge the labor gap in the culinary world. After conducting market research and analysis, Emma’s Torch was formalized in August 2016. Since launching our pilot in December 2016 we have opened a new cafe space in Red Hook, and have graduated two cohorts from our eight week culinary training program. Thus far we have had a 100% success rate at placing students in meaningful culinary careers.
What skills or interests do I need to do the project?
The Innovator will be responsible for creating a competitive analysis for the new space, developing a marketing plan with the support of the Marketing Director, and assisting the Executive Director and Culinary Director in developing a road map for opening the new space.
Our most successful employees and volunteers have had a “can do” attitude, and embraced seemingly insurmountable obstacles as opportunities. The ideal candidate would have some background in the restaurant industry, though this is not necessarily a requirement, as well as an interest in the refugee community and in social enterprises in general.
What’s the project all about?
As Emma’s Torch begins the process to move into and open a new larger facility, they would like a dedicated individual to direct both the logistics and the strategy of this initiative. This project will help serve as a road map for marketing the new space and ensuring that we are ready to open the new space in a way that drives more traffic, and as such is able to better sustain the organization.
The opening of the new Emma’s Torch restaurant is an opportunity to expand programming and increase the number of students served by four fold annually. It is also a chance to engage the community on a more ongoing way but providing more event and gatherings.
By opening a full scale restaurant, students will be able to join us for 40 hours per week, increasing ability to provide additional training as well as personal development classes and support.
What are the project objectives and deliverables?
The project would include a competitive analysis of the area where the new space is located, a check list of steps to take before we open our doors formally, and a strategy for marketing the new space.
Who from the organization will provide me with support?
The Innovator will be supported by Kerrie Brodie, Executive Director.
How long will the project take?
The project will take between 10 – 12 weeks.
Where will I complete the project?
The work can be done onsite or remotely.